Business Archives - #LatinaGeeks™

Digital Marketing Essentials

Suzy Reyes — Wed, 19 Oct 2022 00:34:11 +0000

#LatinaGeeks partnered with UC San Diego Extended Studies on October 13th for a discussion on Digital Marketing Essentials. Jennifer Neely from UC San Diego Extended Studies joined us for a discussion to equip yourself with the basic fundamentals of digital marketing for #LatinaGeeks’ businesses, or companies that they work for. So many insights were shared by Jennifer to our #LatinaGeeks community, you can check out the replay above. Some inspiring key takeaways from the session: Reviewing Digital Marketing terms to understand online marketing efforts on a deeper level. When preparing a digital marketing plan, figure out to Call to Actions first. Make them clear and think about what you want people online to do. Jennifer laid out the 5 Steps for setting your Digital Marketing Strategy: #1 – Set a Measurable Goal #2 – Know Your Audience #3 – Know Your Brand #4 – Watch your Competition #5 – Get ready to Measure We want to thank the UC San Diego Extended Studies team for providing such valuable insight and tips on digital marketing for our #LatinaGeeks community. Special thank you for also generously providing a 15% discount to #LatinaGeeks attendees for a Winter/Spring UCSD Extended Studies course. For attendees who joined us live and filled out our survey, we chose 1 lucky winner for a free UC San Diego Extended Studies course! Look out for our future workshops for an opportunity to win incredible giveaways from sponsors when possible. Link to UC San Diego digital marketing courses: https://extendedstudies.ucsd.edu/digitalmarketing Volunteer with us: Contact denyse@latinageeks.org for details

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3 Ways Networking Boosts Your Career

Suzy Reyes — Fri, 24 Jun 2022 18:39:11 +0000

Networking provides a host of benefits and here are 3 reasons why it’s important for your career and personal growth. #1. Networking provides social benefits. Many people have met life-long friends through networking. We’ve seen it time and time again at our in-person #LatinaGeeks events back in 2019 and continue to see how beneficial it is when connecting with your comunidad. Building relationships through networking can help you make strides in your career. When someone you connect with thinks of you for an upcoming job offer, they’ll reach out because you’ll be top of mind. Or if you’re on the job hunt and remember connecting with a mutual person from that company, you could reach out as well. The benefits are endless! #2. Networking opens your mind to new ideas and philosophies. Hearing about what other people might be doing in their jobs inspires you and can spark a desire to learn new techniques or a new skill. Bringing new ideas to the table at your role will help you stand out and be successful. Networking provides a unique opportunity to learn growth strategies and make a personal connection with someone you might be inspired by. #3. Networking will give you an opportunity to engage with professionals at various levels in their career. At a networking event, there can be attendees from various companies and geographic locations. But did you consider how the person standing next to you could be the next CEO of Google? Anything is possible! Networking introduces you to experienced professionals. If you’re just starting in your career, this is a valuable way to get yourself out there and learn from the “less accessible” higher ups on a personal level. A handshake, eye contact and exchanging information is all that’s needed to make that connection. While getting out there and expressing yourself is not easy for a lot of people, just being in the room with professionals from various walks of life working in industries you’re hoping to be a part of can slowly help your journey as you expose yourself to their knowledge. Networking also opens the door to potential mentorship or job opportunities. Having a mentor is so valuable in any phase of your career, and a networking event will bring you in front of new faces eager to help. Also, you never know when someone may have a job opening that you were meant for. And you wouldn’t have known if you hadn’t attended that event! If you’re interested in networking with other Latinas in tech, join us at the #LatinaGeeks Inspirada Awards Gala on Saturday, August 20, 2022 at the Museum of Latin American Art in Long Beach. It’ll be a night to remember as we plan to bring together a room of 250+ powerful Latinas and supporters to celebrate our diverse community. This year, we are honoring four Latina industry leaders who have pioneered innovation, fostered the spirit of entrepreneurship— and are using technology to create a transformative impact in our community, our companies, and our world. We are excited to also honor a ‘rising star’ whose vision and spirit of […]

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Top Tech Jobs for Latinas in 2021

Denyse Cardozo — Wed, 24 Feb 2021 20:28:04 +0000

As the technology sector experiences massive growth, new jobs are added constantly across different departments and companies. For women planning to transition into tech, there is no better time than now to explore a potential career shift.

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How Cloud Services Empower Businesses

Tanya Salcido — Sat, 10 Oct 2020 01:15:21 +0000

With today’s emerging technologies, businesses are booming. But as more companies continue to thrive and expand, they are acquiring more locations and employees, which need a robust and secure IT infrastructure to support it all.

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#LatinaGeeks Hosts Financial Planning Workshop in San Diego

Suzy Reyes — Mon, 11 Mar 2019 01:55:10 +0000

Talking Finansas in our Latino homes is often a taboo. Many times when we start talking finances, the conversations go silent or we start talking about the next pachanga, the vecina, or vecina’s kids. On March 9, 2019 Bair Financial hosted a workshop in San Diego where 25 #LatinaGeeks gathered on a Saturday to talk finance.

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Latina Entrepreneurs: It’s Time to Get Comfortable with Public Speaking

Lala Castro — Tue, 02 May 2017 21:30:06 +0000

It's a common fear many of us share, that of public speaking. But in the case of a Latina entrepreneur, overcoming this obstacle is one of the most important things you will need to do to find success

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