{"id":10889,"date":"2022-10-18T17:34:11","date_gmt":"2022-10-19T00:34:11","guid":{"rendered":"https:\/\/latinageeks.com\/?p=10889"},"modified":"2022-10-18T21:25:08","modified_gmt":"2022-10-19T04:25:08","slug":"digital-marketing-essentials","status":"publish","type":"post","link":"https:\/\/latinageeks.com\/digital-marketing-essentials\/","title":{"rendered":"Digital Marketing Essentials"},"content":{"rendered":"\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/mAzdXOt7gLI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-contrast=\"auto\">#LatinaGeeks partnered with <a href=\"https:\/\/extendedstudies.ucsd.edu\/\">UC San Diego Extended Studies<\/a> on October 13th for a discussion on Digital Marketing Essentials. Jennifer Neely from UC San Diego Extended Studies joined us for a discussion to equip yourself with the basic fundamentals of digital marketing for #LatinaGeeks\u2019 businesses, or companies that they work for. So many insights were shared by Jennifer to our #LatinaGeeks community, you can check out the replay above. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Some inspiring key takeaways from the session:\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reviewing Digital Marketing terms to understand online marketing efforts on a deeper level.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">When preparing a digital marketing plan, figure out to Call to Actions first. Make them clear and think about what you want people online to do. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Jennifer laid out the 5 Steps for setting your Digital Marketing Strategy:<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">#1 \u2013 Set a Measurable Goal<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">#2 \u2013 Know Your Audience<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">#3 \u2013 Know Your Brand <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">#4 \u2013 Watch your Competition<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">#5 \u2013 Get ready to Measure <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We want to thank the UC San Diego Extended Studies team for providing such valuable insight and tips on digital marketing for our #LatinaGeeks community. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Special thank you for also generously providing a 15% discount to #LatinaGeeks attendees for a Winter\/Spring UCSD Extended Studies course. For attendees who joined us live and filled out our survey, we chose 1 lucky winner for a free UC San Diego Extended Studies course! \u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Look out for our future workshops for an opportunity to win incredible giveaways from sponsors when possible. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Link to UC San Diego digital marketing courses:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"2\"><a href=\"https:\/\/extendedstudies.ucsd.edu\/digitalmarketing\"><span data-contrast=\"none\">https:\/\/extendedstudies.ucsd.edu\/digitalmarketing<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Volunteer with us:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Contact <\/span><a href=\"mailto:denyse@latinageeks.org\"><span data-contrast=\"none\">denyse@latinageeks.org<\/span><\/a><span data-contrast=\"auto\"> for details <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#LatinaGeeks partnered with UC San Diego Extended Studies on October 13th for a discussion on Digital Marketing Essentials. Jennifer Neely from UC San Diego Extended Studies joined us for a discussion to equip yourself with the basic fundamentals of digital marketing for #LatinaGeeks\u2019 businesses, or companies that they work for. So many insights were shared by Jennifer to our #LatinaGeeks community, you can check out the replay above. \u00a0 Some inspiring key takeaways from the session:\u00a0\u00a0\u00a0 Reviewing Digital Marketing terms to understand online marketing efforts on a deeper level.\u00a0 When preparing a digital marketing plan, figure out to Call to Actions first. Make them clear and think about what you want people online to do. \u00a0 Jennifer laid out the 5 Steps for setting your Digital Marketing Strategy: \u00a0 #1 \u2013 Set a Measurable Goal\u00a0 #2 \u2013 Know Your Audience\u00a0 #3 \u2013 Know Your Brand \u00a0 #4 \u2013 Watch your Competition\u00a0 #5 \u2013 Get ready to Measure \u00a0 We want to thank the UC San Diego Extended Studies team for providing such valuable insight and tips on digital marketing for our #LatinaGeeks community. \u00a0 Special thank you for also generously providing a 15% discount to #LatinaGeeks attendees for a Winter\/Spring UCSD Extended Studies course. For attendees who joined us live and filled out our survey, we chose 1 lucky winner for a free UC San Diego Extended Studies course! \u00a0\u00a0 Look out for our future workshops for an opportunity to win incredible giveaways from sponsors when possible. \u00a0 \u00a0\u00a0\u00a0 Link to UC San Diego digital marketing courses:\u00a0 https:\/\/extendedstudies.ucsd.edu\/digitalmarketing\u00a0 \u00a0 Volunteer with us:\u00a0 Contact denyse@latinageeks.org for details \u00a0<\/p>\n","protected":false},"author":7,"featured_media":10881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[892,64,1403,101,126],"tags":[1024,361,1007,114],"class_list":["post-10889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latinageeks-workshops","category-business","category-marketing-advertising","category-social-media","category-startups","tag-career-development","tag-san-diego","tag-webinar","tag-workshops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Essentials - #LatinaGeeks\u2122<\/title>\n<meta name=\"description\" content=\"#LatinaGeeks partnered with UC San Diego Extended Studies on October 13th for a discussion on Digital Marketing Essentials. Jennifer Neely from UC San Diego Extended Studies joined us for a discussion to equip yourself with the basic fundamentals of digital marketing for #LatinaGeeks\u2019 business, or companies that they work for. So many insights were shared from Jennifer to our #LatinaGeeks community, you can check out the replay above.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latinageeks.com\/digital-marketing-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Essentials - #LatinaGeeks\u2122\" \/>\n<meta property=\"og:description\" content=\"#LatinaGeeks partnered with UC San Diego Extended Studies on October 13th for a discussion on Digital Marketing Essentials. Jennifer Neely from UC San Diego Extended Studies joined us for a discussion to equip yourself with the basic fundamentals of digital marketing for #LatinaGeeks\u2019 business, or companies that they work for. 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